Graphic Design Is Important To Your Marketing Plan

Graphic-Design-Marketing-ServicesDoes a graphic designer need to have an understanding of marketing? Well, quite simply – yes.  If you don’t have an understanding of how to market, whether it’s a packaging design, a promotional message or a website, you can’t adequately direct someone to take action – or even care, from interacting with your design.  It’s marketing on your own terms.

After many years in the graphic design and advertising game, we’ve found out that ‘marketing’ has a bit of an umbrella stigma to it.  By definition, it is the action or business of promoting and selling products or services, including market research and advertising.  But these days, it’s much more than that.  It’s more about how your product or service materials can communicate and relate to people and whether or not they find them useful – and graphic design is a big part of communicating this.  Essentially, designers are distillers.  We take a group of images and information and purify it down into something palpable and packaged to attract the target audience in various communication mediums.  In other words, making it simple and relative.

Graphic Design in the business world is, after all, commercial art.  Sure, we all want to design something awesome and cool, but in the end it does have to serve a purpose.  If we’re going into a project to create something that’s only awesome and cool, then we know we’re not doing our clients any favors and likely the work will ultimately fail.  Loosely translated – cool image or message, but no phone calls and no ticket sales – not the desired result.

To really get the consumer’s attention, we have to create something inspired and conceptual. Something that people can relate to. Something that makes them smile, gets them angry or forces them to take action. That’s the work that makes a difference. That’s marketing.

By deeply understanding how our client’s product or service works and what it’s audience’s perception is, we are much more in tune with what the design work’s role will be.  Maybe the audience is well-connected in social media, or maybe they are not technologically savvy at all. Being able to put yourself in the audience’s shoes makes for better and more effective personal communication.

Smart marketing and great design are not mutually exclusive.

 

Improve Your Internet Marketing Skills

Improve Your Internet Marketing Skills 4.7.14Younger generations use the internet as their primary source of information and the older generations are using the internet to read news articles and catch up with old friends. Internet Marketing has transformed in such a way that many people don’t even realize they are viewing ads, due to the subtle nature of techniques.  Yet Internet Marketing is probably the single best way to reach the largest amount of people. It seems like today almost everyone is using the Internet in some way or another.  Today we are sharing some ways that you can improve your Internet Marketing skills.

Utilize Inter-Linking
When you implement an internal link, be sure to include a relevant keyword. To keep visitors on your site for longer periods of time, you should provide links to related information or past updates. Relevant links keep the visitor from leaving and boost your website’s search engine rankings, which can lead to sales.

Invest Time In Email Marketing
Especially if you’ve already started building a database, this is a pretty easy initiative to get going.  You could easily find an email marketing service to help you with your internet marketing, but you should at least attempt to learn the methods yourself. By studying how to use different tools such as mass mailers and responders, you can easily control the marketing. All of the experience you acquire will help you out as well.  Reach out to your customers and let them know what you are doing and what is changing within your company.

Create Great Offers
Consider providing something for free on your site. You could for instance let people download an e-book or watch a video related to the products or services they are interested in.  This type of freebie shows customers that you care and want to assist them.

Display Customer Reviews On Your Website
User reviews is one of the best marketing strategies to employ. Customers post their real experiences with your product and these can make new sales; at the same time they are increasing your presence on the Internet with more content.

Have A Clear Objective On Your Landing Page
Your site is about selling your product and/or service. Your viewer should immediately be able to tell that you are marketing that product and what it does. If your visitors have to search for content or products they are seeking, chances are they will leave quickly.

Keep It Simple
Make the most of your website if you want to effectively market it. You need to create an original design, organize your site so it is easy to navigate and write quality content every week. By having an appealing website, you can encourage visitors to stay.

Through Internet marketing, specific population segments can be targeted, enabling you to grow your business and make every dollar go farther, giving you more bang for your buck!  For more information about Internet Marketing, and to find out how Strategic Solutions Direct can help you, contact us today for a FREE consultation appointment.

 

Working to Make You Look Good!

Graphic Design

Graphic design is the art or skill of combining text and pictures in advertisements, magazines, or books. With almost 10 years of experience, no job is too big or too small. We want to make you look good, sending your message effectively and concisely.

Just getting started? Let us help with your logo and branding message!

About Strategic Solutions Direct

WHAT IS STRAGEGIC SOLUTIONS DIRECT?

An integrated marketing company with over 10 years of experience in guiding both small and large companies and organizations to become the leaders in their respective category.

WHAT DO WE DO?

We develop and execute strategic marketing and business solutions for businesses of all shapes and sizes. To keep everything affordable and simple for the customer, we do it all under one roof – marketing, advertising, performance analytics, web services, social media management, graphic desgn, branding, collateral material, and the list could go on and on.

WHAT TYPE OF INDUSTRIES DO YOU WORK WITH?

We have experience with non-profits, large hospitality groups, construction and remodeling groups, locally owned as well as chain restaurants, real estate, and car dealerships. With a variety of experience in different industries both large and small, we are sure to be able to help you!

WHAT DO YOU GET WHEN YOU PARTNER WITH SSD?

You get a personal relationship. You get proactiveness and responsiveness. We listen to your needs and deliver on solutions. Just read our mission statement, its how we operate every day.

Web Services & Social Media

Website design, layout, color choices, consulting, online SEO and monitoring, rankings, marketing grader, and so much more…
Facebook, LinkedIn, Pinterest, Google, YouTube, Twitter, WordPress, and the list goes on and on.

 

 

 

Need someone to manage all of your social media, keeping you on the cutting edge? It’s challenging to stay on the cusp of what is coming next… let us keep you there!

The Importance of Analytics

Analytics: the science of logical investigation based on the properties of numbers.

Analytics, Statistics, Numbers, Measurements – all wonderful tools for your business!

Analytics are the cornerstone to any and all marketing efforts, regardless of whether it applies to a small business or a large corproate business.  Being able to measure every aspect of your marketing is vital to your business and its survival.  And once you have measured your efforts, you then tailor your marketing in relation could be the difference between success and failure!!!

Contact us to find out what Analytics could do for your business!!!

 

Mission Statement

Strategic Solutions Direct offers affordable and comprehensive Marketing, Advertising, Analytical, Creative, and Business Consulting services to businesses in various fields. Our goal is to help make a company or business fully optimized and operate as effectively and profitably as possible within their specific field. Whether a small task is taken on, or a full business evaluation - Strategic Solutions Direct will work to develop a comprehensive plan and solution to achieve the goals set in place by the business.

 Let Us Be Your Answer!!!